Category: Persuasion
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Why Your Personal Story Doesn’t Work: A Better Way to Connect with and Persuade Your Audience
I’ve often heard advice suggesting that sharing your personal story or journey is the best, maybe even the ONLY way to connect meaningfully with your audience and persuade them to take a specific action (buy something, commit to something, etc). I got another email this morning from a small business in another industry with the…
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What is Audience Analysis and Why Is It Important for Public Speaking Success?
If you’re reading this, I know you’re not new to listening to or even giving presentations, but sometimes when you delve deeply into something, you lose track of the finer details of the ultimate goal and how to get there. The trees in the forest, so to say. Next thing you know, you’re too far…
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The One Persuasive Technique You Need to Land the Client, Make the Deal, and Master Public Speaking
Are you hitting a wall in successful pitching in your business? Are you finding it more of a challenge to influence your audience when speaking? Are you not seeing the same results from your social media marketing or briefings at work? Finding something that used to be straightforward become a challenge doesn’t mean you give…
